Boss Babes Tuesday: Alycia Anderson of Etch Image Solutions

In our ever-evolving society, aesthetic is becoming more and more important. From showcasing your life and business in the correct light on social media to creating the perfect  outfit and learning to carry yourself correctly, how we present ourselves to the world sets the tone for our successes and failures in life. Beyond that, how we choose to portray ourselves also helps bolster our own self confidence and can alter your mood, happiness, and mental health. I was excited and curious to speak with Alycia Anderson to learn more about how she helps women find their personal style and in turn their voice.



H:
What pulled you towards becoming an image consultant? 

A:
I've always loved hair, makeup and fashion. Growing up I was obsessed with makeover shows and was mesmerized by the look in the eyes of the person seeing themselves post-makeover for the first time. There is something so raw, so powerful, and so beautiful in a person being able to see themselves in all of their strength. I became an Image Consultant to deliver just that; to remind women how incredible they are, in a society that is constantly telling them they aren't enough. 

H:
What is the most common thing that you help a person change about their image?

A:
The most common request I hear from clients is that they want to make a change, but don't know where to start. Often women are sporting the same style of hair, clothing or makeup routine that they've had for years; some since high school or college. I work with clients to update their look so that it matches where they currently are in life, stays true to who they are, and opens future doors. 

H:
In today's competitive professional business environment, what is the biggest mistake people make in their wardrobes?

A:
The biggest wardrobe faux pas I see is that people don't build a professional wardrobe that is industry specific. The professional style for a stock broker does, and should, look different than the style of a writer, executive, or artist. Your wardrobe and appearance are the introduction to you and your personal brand. The styles, colors, shapes, and structure of your wardrobe needs to match your chosen industry while incorporating elements of your personality.  


H:
What is your favorite thing about what you do?

A:
True style is such an empowering medium. I love watching people transform and see themselves with revitalized confidence and a new sense of purpose. When you put a person in the right outfit, all that's left is to stand back and watch them conquer the world.

H:
Tell us a little about your online style course you will be launching.

A:
I am over-the-moon excited about the launch of my "6 Weeks to Life-Changing Style" online course! This course allows people to update their look from anywhere in the world and reclaim their confidence on their own schedule. The modules include how to develop your signature style, colors to compliment, dressing to flatter your shape, stress-free shopping strategies and how to update your grooming routine to put your best face forward and more. Although the course allows for you to DIY, it also includes live weekly Q&A with me, so clients always have access to their very own image consultant and personal stylist. 




A little more about Alycia Anderson:

I launched my own business because I am passionate about working with women to bring out their best qualities and empowering them to reach their potential. I approach both life and work with sincerity, energy, and a healthy dose of sarcasm. To me, there is nothing more rewarding than seeing a client fall in love with her new look and being reminded of her strength. I love how refreshed confidence and style inspires people to achieve more and build a life of authenticity. 
For the past ten years, I have been helping people unlock their best qualities and enhancing it through personal development. With a background in counseling and communications, I have a thorough understanding of the challenges facing individuals today and know what it takes to champion a client’s needs. Whether you’re looking to revitalize your style or completely overhaul your image, I can help with dressing for your shape, personal grooming, presentation, color coordinating, editing your current wardrobe, and more.  

Find Etch Image:

Instagram: @etch_image_

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